Alex Bogomolov
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The Margin
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Film as an Asset Class
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If smart money doesn't do film, someone forgot to tell BlackRock
Wall Street started treating film like an asset class. And why family offices are treating film the same way they used to treat contemporary art
Jul 1
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Alex Bogomolov
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June 2026
John Wick almost didn't get made
The $6M check that saved it
Jun 30
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Alex Bogomolov
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5 red flags in an indie film deal
A producer who can't answer these 5 questions is selling something else
Jun 26
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Alex Bogomolov
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The waterfall - why film investors are last in line
Why 'the film made money' and 'the investor got paid' are two different sentences
Jun 24
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Alex Bogomolov
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The $3M film that only needs $1.1M from you
When investors see a $3M film budget, most of them are looking at the wrong number.
Jun 22
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Alex Bogomolov
Every investor heard '9 out of 10 films lose money'. Most are reading it wrong.
Every investor I meet has heard the line: 9 out of 10 films lose money.Thanks for reading!
Jun 11
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Alex Bogomolov
May 2026
Film as an Alternative Asset
How cinema compares to the alternatives you already own
May 27
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Alex Bogomolov
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How a $2M Canadian film gets $1.2M back from the government, in cash, before it sells a ticket
Everyone thinks Canada's film tax credit is 40%. Run it right and the government funds more than half the movie.
May 21
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Alex Bogomolov
Start here: how this series works
Most writing about film investment is either a sales pitch or a horror story.
May 21
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Alex Bogomolov
How indie producers actually attach A-list talent
Most producers contact agents first and wonder why nothing happens. Here's the actual playbook I'm running on my next project.
May 17
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Alex Bogomolov
Soft money, hard cash: how indie films actually get financed
The mechanics most investors don't know exist - tax credits, transfers, bank loans, and how to stack them.
May 16
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Alex Bogomolov
How films make money (what buyers actually want)
The first AFM lesson nobody teaches you - and the production mistakes that kill deals before they start
May 16
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Alex Bogomolov
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